Social media and your website should work seamlessly together to promote your online brand.
Here are 5 ways to integrate social media on your website
1. Social share and follow buttons:
Make your content shareable with social share buttons. Not only do they help you increase awareness of your content, but when you provide your visitors the opportunity to share your content easily, you’re also improving user experience. Remember to keep it simple and easy, you’ll be able to increase the probability of your content being shared. Make sure to also include social follow buttons to increase your social media following.
2. Social login:
Did you know that 73% of users prefer to log in to a site with social login, as opposed to providing an email address and creating a new account. Improve your website visitors’ experience with social login, and increase your website registration conversions and retention.
3. Social Video:
Social videos are videos that are created and shared on social networks. The added bonus of social videos for marketers is that they provide an easy social media integration for your website.
4. Instagram photos:
This social media integration feature is perfect for those of you who want to showcase your Instagram photos on your website. If you’re also trying to increase your Instagram following, embedding your Instagram photos in blog posts allows you to capture new followers from your website visitors.
5. Social Proof:
Social proof refers to people’s reliance on the feedback and actions of others to determine what is right and what is wrong in a given situation. When you integrate social proof to your website you’re providing your visitors the opportunity to trust you more. With 79% of consumers trusting social proof as much as personal recommendations. For example using one of Facebook’s social widgets, such as the “Like Box”. This feature shows your visitors that you’re a credible source, their friends also like your Facebook page, and that you’re a legitimate product or brand.
Your social media presence doesn’t have to end on your social profile. By making your website more social media-friendly, you’ll not only increase traffic to your site via social, but you’ll also increase your social media following via your website. When the two work together, you’ve got yourself a strong team to drive your overall online presence.