Marketing your business on Facebook is something that should be well planned and requires that you understand the platform to insure the success of your Business Page.
Why: Why should you be on Facebook?
Not every business should be on Facebook! Figure out where your target market is and focus on the platform(s) that will have the highest pay off for your business.
What: What are your goals or what are you trying to achieve.
Some of your Goals may be:
- Create brand and/or product awareness
- Build a community
- Increase your reach
- Generate traffic to your website
- Build new partnerships
Who: Who is your target?
Have a clear idea of who you want to reach on Facebook. The more you know about them, the better you can target your message.
How: How are you going to get there?
Figure out which best strategy will help you achieve each goal. Strategies are never set in stone, you need to review and revise as needed.